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Sustainable Seafood: 4 tips for choosing an ocean-friendly catch    

As warm weather rolls around, you may be daydreaming about clam bakes, grilled salmon, and long days on the beach. But do you know if the seafood on your plate is sustainable? | Read more

"Your Actions Affect Me"

"Generation Climate" is a blog series that gives voice to those who will experience the brunt of climate change: young people. Cailin Sullivan, a NativeEnergy intern from Middlebury College, contributed this post.

When I returned from the library last Sunday night, a debate was raging, per usual, in the living room of my tiny house on the edge of campus. Adam, our hard-headed econ major, had his iPhone out and was furiously fact-checking as he gesticulated at Jared, a sociology major. The topic wasn't the merit of a Skyfall or the don't-go-to-law-school argument that occurs weekly as we get closer to graduation--it was global warming. | Read more

Coming to grips with climate change  

"Ours is a world in which a flood in Thailand can cut off global supplies of computer disk drives for the better part of a year; where a record-low Mississippi River can choke the flow of commerce; where an unprecedented hurricane (or "superstorm") can upend one of the world's financial centers for weeks. In that context, how should a company view climate change, renewable energy, and resource efficiency?" | Read more

TriplePundit names NativeEnergy to list of "Top 25 Sustainable Brands on Twitter"     

Twitter is often viewed as the social media site for celebrity news and fleeting updates, but behind this image lies a strong community of CSR leaders. Through a networked series of Twitter accounts, executives, reporters, and engaged customers connect and share their knowledge of sustainability best practices. | Read more

Microsoft takes carbon accounting to a new level

Microsoft has implemented a companywide system to charge each of its departments for the carbon emissions associated with their data centers, software development labs, offices, and employee travel. | Read more

NativeEnergy and GreenBiz report CO2 emissions for the 2013 GreenBiz Forums    

NativeEnergy has calculated the greenhouse gas emissions for the 2013 GreenBiz Forums hosted in New York City and San Francisco. As the official carbon offset sponsor, NativeEnergy is donating high quality carbon offsets to balance 184 metrics tons of emissions from venue energy use, attendee travel, and hotel accommodations. | Read more

About NativeEnergy
NativeEnergy is an expert provider of carbon offsetsrenewable energy credits, and carbon accounting software. With NativeEnergy’s Help Build™ offsets, businesses and individuals can help finance the construction of wind, biogas, solar, and other carbon reduction projects with strong social and environmental benefits. Since 2000, NativeEnergy’s customers have helped build over 50 projects that are now keeping millions of tons of greenhouse gases out of the air. All NativeEnergy carbon offsets undergo third-party validation and verification. Learn more at www.nativeenergy.com.
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SUMMARY

Fair Trade USA announces that Fair Trade Certified coffee imports and premiums hit an all-time high in 2012.

PRESS RELEASE
Fair Trade USA, the leading third-party certifier of Fair Trade products in North America, today announced that Fair Trade Certified™ coffee imports hit an all-time high in 2012: 163 million pounds were imported into the United States and Canada, representing an 18 percent increase over 2011. This growth, driven by Fair Trade USA’s more than 400 coffee importing and roasting partners, helped farmers and workers earn an additional $32 million in Community Development Premiums. These Premiums, owned and managed by Fair Trade producers, are invested in much-needed projects, including medical care, environmental conservation, access to clean water, quality and productivity, scholarships for children and adults, and agricultural training. 

Fair Trade USA also brought on 60 new importers and roasters in 2012, and 50 new Fair Trade Certified coffee products were launched. Existing partners also ramped up their support of Fair Trade in 2012:

  • Green Mountain Coffee Roasters, Inc. (GMCR) recently converted one of its best-selling coffees, Green Mountain Coffee® Nantucket Blend®, to Fair Trade Certified™.
  • Allegro Coffee announced plans to convert its Ethiopian Blend to Fair Trade Certified in 2013. 

Due to this record growth in volume and imports, Fair Trade USA is on track to double the impact of Fair Trade for farmers and workers by 2015—a goal outlined in the organization’s 2011 Fair Trade for All innovation initiative. To support this continued momentum, in 2012 Fair Trade USA focused on three key areas necessary to increase the scope, impact and relevancy of Fair Trade for everyone in the supply chain:

Strengthening Farming Communities

To help cooperatives increase competitiveness and build resilience in the face of critical market challenges, Fair Trade USA:

  • Launched a Cooperative Small Grants Program, from which $60,000 was awarded to small-scale coffee producers to invest in quality and productivity; one grant specifically focused on rust management and prevention.
  • Organized eight “Intercambio” events in Latin America and Indonesia, connecting hundreds of cooperatives with U.S. buyers, lenders, and NGOs.
  • Sent bi-weekly coffee market updates to all Fair Trade producer organizations, helping them stay abreast of market trends for optimal negotiating power.

Including more People

Fair Trade USA is keenly focused on expanding the scope and impact of Fair Trade certification. Progress from 2012 includes:

  • The number of coffee producer organizations from which Fair Trade USA’s North American partners sourced grew 23 percent, to 221. Of this group, 99 percent were cooperatives.
  • Fair Trade USA began exploring certification for coffee farm workers and independent smallholders, groups previously excluded from participating in Fair Trade. Twelve pilot farms were included in this exploration (four of which were certified), representing 4,300 farmers and farm workers in Latin America, Asia and Africa.
  • A comprehensive, independent Impact Assessment Process was developed to track and analyze the impact of new groups entering Fair Trade.

Engaging Consumers

Building awareness and demand for Fair Trade Certified products in the marketplace is critical for increasing impact for farmers. In 2012, Fair Trade USA:

  • Educated more consumers about Fair Trade than ever before through its Fair Trade Month campaign in October, which resulted in over 100 million impressions through a variety of digital and social media tactics.
  • Fair Trade Campaigns, a grassroots organization housed by Fair Trade USA, saw a 21 percent increase in participation in 2012, with a total of 76 Towns and 62 Colleges & Universities now promoting Fair Trade products at the local level.

“Fair Trade USA is proud of all that we’ve achieved with our partners in 2012.  Still, there is opportunity to provide so much more impact to many more farmers and workers,” said Jennifer Gallegos, Fair Trade USA’s Director of Coffee. “While coffee imports grew almost 20 percent last year, Fair Trade makes up just 5 percent of the U.S. coffee market. That’s why we’re focused on increasing the value and relevancy of Fair Trade, and ensuring that people-- farmers and workers-- are at the heart of every company’s sustainability strategy.”

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Fair Trade USA, a nonprofit organization, is the leading third-party certifier of Fair Trade products in North America. Fair Trade USA audits and certifies transactions between companies and their international suppliers to help ensure that farmers and workers are paid fair prices and wages, work in safe conditions, protect the environment, and receive community development funds to empower and improve their communities. Fair Trade USA also educates consumers, brings new manufacturers and retailers into the Fair Trade system, and provides farming communities with the tools, training and resources to thrive as international businesspeople. Visit www.fairtradeusa.org for more information.

Contact

Jenna Larson
+1 (510) 844-1668
Fair Trade USA
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A picture really is worth a thousand words when it comes to restaurant marketing. Instagram is a mobile app that was created in 2010 and has gone viral throughout the world. It is a fast and fun way to share pictures with beautiful filters. If you are a restaurant owner, you are probably familiar with this app. The “food porn” obsession is one of the biggest trends on Instagram. Restaurant visitors like to take pictures of their food, add a hashtag (example: #hotdog or #BurgerKing), and upload their picture.

Instagram currently has 100 million monthly active users and has approximately 40 million photos uploaded per day. Needless to say, it is a great place for your restaurant to be. Here are a few reasons why your restaurant marketing strategy should include Instagram:

An opportunity to showcase your food.  Show the world what your chefs can do. Instagram allows your customers and other users to see your delicious food without going into your restaurant. You may already post on Facebook on Twitter but there is no such thing as too much exposure for your restaurant.

Quick, easy, and free.
Instagram is free marketing for your restaurant to take advantage of. It also does not take time away from your daily tasks. The picture is taken on a smartphone or tablet and uploaded to the app so there is no need to even sit down at a computer.

Kill six birds with one stone. When uploading a picture on Instagram, there is an option to post the photo and caption on Facebook and Twitter. It also has an option to upload it to Tumblr, Flickr, and Foursquare.

Instagram does not have to be used exclusively for pictures. It is a great way to engage with your customers, attract attention to your restaurant, and bring more customers in. By sharing photos on Instagram, you are given the opportunity to interact with customers. Instagram measured that their photos get 8500 likes per second and 1000 comments per second.  When someone comments on your photo, respond back and ask open ended questions when possible. Engage with them like you would a friend and make them feel involved in your restaurant. If you have time, go to their page and engage with them on there. Others will see your interactions and this will bring attention to your restaurant.

A few quick tips:

Utilize hashtags. When a word is accompanied by a hashtag, it becomes a topic. If I took a picture of a hamburger and hashtagged it (#hamburger), my photo could come up in searches for people looking for pictures of hamburgers. Things to hashtag: your restaurant name, city, and the item in your photo.

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Consider hosting a contest. By hosting an Instagram contest, you are engaging with your customers in a unique way. You can have your customers take a picture of something and tell them to use a unique hashtag. Judges can search that hashtag to pick out a winner.

Don’t just use Instagram for pictures of food. You can also use it as a way to welcome new staff, advertise events, and show customers the inside of your kitchen. By taking pictures of other things, you are including your customers in your restaurant, not just your food.

Map yourself. Instagram now has “Photo Maps”. By having your restaurant location tagged on a map, you are showing your Instagram fans where your restaurant is. Having the location of your restaurant with a picture of your delicious steak is gold.

Instagram is just another way that your restaurant can create loyalty. By having a following on social networks, you are making your restaurant more than a place to eat – you are creating a community.

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