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Teresa von Fuchs, a coffee and espresso consultant for iconic New York roaster Dallis
Bros. Coffee, will percolate a specialty caffeinated cocktail during the second annual
Coffee Cocktail Mash Up, which will take place on Sunday, June 24 at 5 p.m. at
Weather Up in Tribeca.

Teresa makes no beans about participating in specialty coffee competitions and
educational events. She was a judge for the U.S. Barista Competition, trained competitors for the Northeast Regional Barista Competition and competed in the Brewers Cup.

During the Coffee Cocktail Mash Up, Teresa will partner with Meaghan Doorman of
Raines Law Room, as the twosome will grind against four other teams, consisting of one
barista and one bartender, in this throw-down style competition. Teams will pour their
concoctions before a panel of judges, who will evaluate each novelty beverage for flavor, balance, concept, and presentation. The judges are: Robert Simonson of The New York Times; Mari Uyehara of Time Out NY; Kara Newman of Wine Enthusiast; Shawn Kelly of Pernod Richard; and Mike White of ShotZombies.com.

With an entry fee of $20, attendees will not only witness the competition, but also
enjoy single origin espressos from Dallis Bros. Coffee’s espresso bar, which will be
offered before and after the competition takes place. Attendees will also get to sip a
complimentary coffee cocktail and can order standard drinks and bar bites from Weather Up’s bar. Order tickets through http://coffeecocktailmashup.eventbrite.com.

A fundraiser, the Coffee Cocktail Mash Up will benefit the panel members of “Coffee:
The Missing Ingredient,” a new seminar on coffee cocktails. Proceeds will help to cover
travel costs for these members to attend this seminar at Tales of the Cocktail in New
Orleans this July.

Teresa von Fuchs is available for interviews and can share exciting coffee recipes. Press
interested in conducting a one-on-one interview in person or by phone should contact
Michael Gartenlaub at (212) 696-9883 or mgartenlaub@benvenutipr.com.

Press Contact:
Maria Benvenuti &
Michael Gartenlaub
Benvenuti Public Relations
212-696-9883
benvenutipr@benvenutipr.com

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There’s nothing trendier than having a bit of knowledge about food. From Instagram posts to elaborate dinner parties, it seems like everyone is taking food a bit more seriously. If you find yourself faking your way through most food-related conversations, it’s time to step up your taste game. Below are a few different tactics you can try to make yourself a better-rounded foodie.

 

Get Help

Guided tours are a great way to experience certain tastes as they are meant to be consumed. Some of the most common guided food tours tend to be wine-tastings and distillery tours, and these tours tend to be a model you’ll want follow for other types of guided food experience. Go somewhere where an expert can explain a bit more about what you should be tasting, how the taste of the item in question can be changed, and what makes the difference between it being prepared in different ways. Guided tours may also allow you to sample high-end liquors or foods that you don’t want to purchase blindly.

 

Try Something New

Another great way to really put your taste buds to work is to step out of your comfort zone and try something new. If you’re afraid of a certain food, it may have less to do with the food itself than how it was prepared. Pick an item that you’d like to try and go somewhere that specializes in that type of food. Treating yourself to a quick food adventure is both a way to learn more about the various tastes out there and to reward yourself for trying something new.

 

Pay Attention

Finally, take a moment to stop and pay attention to what you’re currently eating. If you like the taste of something, try to learn what goes into that food. You might immediately point to something broad like the particular food being sweet, sour, or spicy, but try to figure out exactly what makes those tastes occur. It might be a particular spice, cooking method, or even ingredient that makes all the difference. Once you can start paying attention to the things that you like and identifying them, you can take that knowledge and start applying it to other foods.

 

The best way to develop your taste buds is to study, taste, and be open to new experiences. Learn from those who know more than you, try food as it is meant to be cooked, and pay attention to what goes into your body. With a little knowledge and awareness, you’ll find that eating is a totally different experience.

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FOR IMMEDIATE RELEASEcontact: Jeff Vojta, Presidentcompany: Stockton Graham & Co.phone: 919-881-8271email: vojta@stocktongraham.comStockton Graham & Co. Launches Blog for Coffee and Specialty Beverage RetailersNovember 16, 2009 – Raleigh, NC - Stockton Graham & Co. today announced the launch of its blog, “Graham’s Gazette”, at http://stocktongraham.wordpress.com/. The blog is dedicated to providing detailed information and discussion on coffee, specialty beverages, equipment and training targeted to coffee houses, QSRs, start-ups, hospitality venues, grocery stores, offices and franchises.Stockton Graham & Co’s “Graham’s Gazette” blog features posts about operations, like “What brings your coffee customers back for more” and “How to hold a mini open house or tasting event”, as well as menu advice like “How to introduce a new product to your menu successfully” and recipes. You can also find tips of the trade, featured coffees and specialty beverage products, seasonal offerings and event highlights. The blog also features an RSS feed of email blasts from the company with even more relevant content and offers.Stockton Graham & Co. has also launched pages on both Facebook (http://www.facebook.com/pages/Raleigh-NC/Stockton-Graham-Co/186965004898) and Twitter (http://twitter.com/StocktonGraham) to embrace the internet and social media as a way to reach out to customers with information in the most timely and effective way possible.“We continue to find innovative ways to help our customers access the information they need to run their specialty coffee business in this challenging business environment,” said Jeff Vojta, President of Stockton Graham & Co. “Launching this blog, as well as reaching out through Facebook and Twitter, is tied into our mission to help create a stronger sense of community within our industry, and reflects our dedication to the highest level of customer service and information sharing.”For more information about Stockton Graham & Co.’s specialty coffee and services, please visit www.stocktongraham.com or call 800-835-5943.________________________________________About Stockton Graham & Co.:Founded upon craft-roasted coffee, Stockton Graham & Co. is a wholesale specialty beverage, equipment, and accessory supply company. We provide high-quality, custom-roasted coffees, gourmet teas, and specialty beverage products along with turnkey services to coffeehouses, restaurants, smoothie bars, health clubs, specialty groceries and natural food markets. From coffee to smoothies, and training to equipment sales, Stockton Graham and Co. enables retailers to serve fresh, custom-roasted coffees and to create distinctive drinks for discriminating guests, enhancing their ability to bring people together in a comfortable atmosphere.###
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How do you forget the coffee!!!!

Okay, so we just opened the new Hardback Cafe not even a week ago and so far it's going smoothly. We've had a fairly steady flow of customers and our beginning and "intermediate" baristas (including myself) are doing pretty damn good.During our training a while ago (i assume this is the same with any coffee shop) we've gotten pretty close to one another already....except for like one person.There is one barista that is just bugging the shit out of everyone ALREADY! (let's remember, VERY new cafe, VERY new staff. Open 1 week.)He makes good coffee most of the time, but he doesn't wash his dishes, he stands around instead of helping the other barista with their drinks and he is sssslllllllooooooooooowwwwww!!!!!The biggest problem i have with him so far, and this will change, is that he doesn't follow our cafe's specific coffee recipe process. He thinks he can brew like he did at Starbucks........ WTF man. Do we look like a fuckin 'Bucks? We have different beans, different powders, different syrups, different sauces, and let's not forget.... DIFFERENT MACHINES.We have our own way of doing things just like any other coffee shop. Break away from what you think you know and adapt, man. Golly Gee. :)So, i got to the cafe (as a customer) and they were short as help. I'm just coming in to chill and have a brew before job #2 starts, but i ended up helping anyway cuz i like the cafe to go smoothly....and i LOVE BEING A BARISTA. This kid thinks he knows everything. He handles customers well, but chats a little too long for the most part. So when they finally got another barista in to work i ordered a very simple drink to make (especially considering we have super automatic Frankes). So tell me if any of you would have trouble making this:Breve white chocolate, Rasberry Mocha. Double shot. Ristretto.I was pretty excited about this drink. lol, It's pretty yummy from our place....when made properly.My boss comes in for some scheduling stuff so we sit down and start to chit chat, joke around, that kinda thing. I took a drink of my seemingly delicious coffee...... It tastes like piss water! DECEPTION!!! lolI could not even sense a hint of espresso in that friggin cup. So i assumed this guy forgot my shots. So then i assumed he didn't know how to make a decent steamer, let alone a cup of coffee. I was pissed!!! How do you forget the coffee! Lame....My boss was not impressed. Neither was i.Even though i may sound like i'm bitching an moaning about something as miniscule as this, i hope you don't take it like that. I actually find this to be quite hilarious. And you should too. I bet this happens all the friggin time to all of you.Please feel free to share some of your stories. I'm always looking for conversational fodder.Until Next Time....- The Best of Brews to you all -( Slipshot )
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What does Starbucks have in store now??

2387888749_1e364d1cb4_m.jpgAs some of you may have already seen, Starbucks has plans for tomorrow. With Howard back at the reigns it seems he is pushing to bring the original ideals of the very first Starbucks stores back. As you can see on their website they are promoting a big change tomorrow, 04.08.08. Thru a couple sources, I have read online that they will be implementing their original logo and original brown color scheme on some in-house print materials and cups. Have also heard they are planning on including the roast dates on coffee and I imagine espresso whole bean. Another release I have heard is in the works is their "Pike Place Roast" which I imagine is a new house blend of sorts? Supposedly, with this "new" coffee they also plan to implement a shorter (30 minute) holding time for their brewed coffee. The other day here in Portland, I walked by a Starbucks in a busy neighborhood here in Portland and was a bit shocked to see this sign on each of the doors:

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This is at a location that is a block away from coffee bars including Peet's, Caffe D'Arte and numerous Stumptown accounts. Are they serious? They have their two super automatic machines pulling the "best" espresso in Portland? So what does all this mean? Obviously, we are seeing a recognition from Howard, that the quality based independent retailer is major competition. For years indy coffee houses have been raising the bar with education, quality coffee, and consumer awareness. Another aspect they are planning on focusing heavily on is customer loyalty. With substantial offers to card holders, the big green also sees the huge value in developing regular customers, like us independents try so hard to do. This is all in addition to their purchase of the Clover, which I have heard is being called "fresh pressed" coffee in a couple cafes in Seattle, and can be ordered in ceramic cups, while the coffees being explained in detail to order. I plan on following what goes on tomorrow, the next week, month, etc. very closely. As this industry becomes more and more competitive, it will be so key for all of us to have our finger on the pulse of where we are headed. Many of us are already doing many things right, but to succeed in many markets, everything must be perfect. I am interested in hearing what others think about how this will effect the short and long term future of the industry. Can Starbucks really reposition themselves as the "neighborhood" coffee bar, which is quality driven? - Matt
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A message to all members of Barista Exchange! I wanted to let you know that we are rolling out a new release to the bX network this Thursday, June 5, from 9 to 9:15 p.m. bX will be offline during this brief window. There are a number of features in this release, including: 1) Forum Improvements. In addition to a redesigned forum, you will now have the option to choose between two styles of threads: "Flat," where replies are shown in chronological order, or "Threaded," where replies are indented below the post or the reply that they respond to. 2) Allow members to customize their My Page layout. Members will now be able to drag-and-drop modules around their profile pages. This will allow you as a member to fully customized what you want on your My Page. 3) Enhanced Widget Distribution. Members can easily spread Barista Exchange badges, widgets, individual videos and photo album slideshows to MySpace, Facebook and 15 other popular destinations without the need to copy and paste HTML embed code. Thanks for your patience I am hoping the site will only be down for 15 minutes. - Matt
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