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Coda Coffee, a Denver-based specialty coffee roaster and sustainable wholesaler, today announced its Farm2Cup program.  The program aims to continuously improve Coda’s coffee quality and positively impact farming communities around the world.  Through the Farm2Cup program, Coda Coffee invests money and works directly with coffee farmers, who then reinvest in their coffee and community.  Coda expects Farm2Cup participants to use the funds they receive for research, development, experimentation, best practice sharing and sometimes inner-village or cross-community competitions to improve coffee quality.  The program also requires farmers to give back to their local community.

 

Coda Coffee informally implemented the program as a business practice about two years ago, but is now formalizing the program, launching www.farm2cup.org and labeling the coffee bags for customers and partners.

 

“By simply drinking Farm2Cup coffee, you know you’re enjoying a product that supports people around the world,” said Tim Thwaites, Coda Coffee co-founder.  “In addition, the coffee exceeds taste and quality expectations because of best practice sharing and the traceability of the coffee from farm to cup.” 

 

Farm2Cup can drastically impact the livelihood of the farmer’s family, employees and even an entire village.  Coda Coffee works with farmers around the world, in countries such as Guatemala, Ethiopia, Brazil and Honduras.  Some examples of how Farm2Cup funds have helped farmers and communities include:

 

  • El Salvador: Coda Coffee held fundraisers for a school in Ayutepeque, which funded a new kitchen, utensils, desks and chairs for the children. Additionally, the community is working on plans for a school library.
  • Guatemala: In Guatemala, Coda purchases high quality micro lots of coffee to encourage overall product improvement.   The community has also held cupping competitions, where the local coffee farmers come together to have their coffee graded.  The premium that Coda Coffee pays for the best coffee has helped build a road to A’Achimbal, a school, church, community center and 80 homes with electricity and running water.

 

  • Las Capucas, Honduras: Cupping competitions in Honduras also helped improve coffee quality, which increased the coffee’s price and allowed one community to build cupping labs, a wet mill and a dry mill.

 

Coda Coffee performs site visits and its importer, Atlas Coffee Importer, assists with annual quality control checks.  The trips are to make sure that farmers are spending time and money on improving their products and communities, which allows them to stay in the Farm2Cup program.

 

“There is a great story behind every cup of Farm2Cup coffee,” added Tommy Thwaites, Coda Coffee co-founder.  “This program helps personalize those stories and makes a global purchase feel local.  A better quality of life for our farmers actually does make a better cup of coffee for our customers.”

 

To learn more about the program, visit www.farm2cup.org.  To find Farm2Cup coffee, look for the Farm2Cup logo at coffee shops.  Farm2Cup products are available where Coda Coffee is sold.  To find a retail location near you that serves Coda Coffee, visit www.codacoffee.com.

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For the top level of those coffee professionals, we may be at the similar level for the quality of espresso drinks.But, most people cannot make others to do the same, or even better coffee drinks. It is mainly due to the understanding about espresso and its brewing skills.As I said once, we can train about 30 - 50 people in 15 days, if there are enough people coming.Someone said that, they can do many more. Does it mean that they can have those people to make their cafes and the coffee drinks great? OK, let us make a simple calculation.Suppose they can train 80-100 people, then it would be > 150 people per month, and 1800 people per year. How many cafes they can have? it is probably 500 cafes? Or an half of them? In three years, their cafes will cover the whole country and improve their local coffee market totally. Does it happened somewhere?For us, the difficulty is mainly too few people who want to be trained, or know how to choose a right place to be trained. There are indeed many trainers here. If one care enough to visit some of them, and taste their coffee drinks, they can easily find that we are better. But, most people do not. Specially for those young people, they chat with others on the internet and go with them, without careful searching.On the other hand, our trainees are mostly the potential investors for cafes, only few would work as barista. They are mostly high educated and know how to choose the right one from several training places. So, the number of "high qualified cafes" are still small, but continuously increasing. For last year, it was about less than ten, but for this year, it is expected to be around 20-30 for the whole country.As many people knows, we are extremely different from the world coffee industry and those professional organizations. But, our theory really works well. Do you want to give it a try?If someone would have our "barista training" set up for other countries, we can give the best condition for cooperation, because the globel market is so huge and we cannot cover it all. We also expect to improve the quality level of the world coffee industry. So, we need your help.
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