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Mobile data and precise location services provides a prime opportunity for coffee shops to understand user behaviour and gain insight into their preferences. Mobile apps have been a revelation in gaining this data from users. By accepting your guidelines on data gathering, you’ll be able to cater your user’s experience with your brand right through the fingertips of your mobile app. 

This is known as ‘appticipation’ - personalising user experience through data gathering. Having this information means you can improve the experience of your users and ensure they benefit from the optimisations that you make.

Analysis of this data from your app can be useful in understanding where and how your app is being used. ‘Appticipation’ plays a key role in how your customers become loyal to your business. Here’s how. 

Location, location, location

One of the greatest benefits of a business creating a mobile app is their ability to access location data from their users. This means they can cater the experience of their customers based on their geographical location, historical location and even their demographics. By obtaining this data, they can anticipate the moves of their customers and make their lives easier.

Entice them through geofencing

Geofencing is a technology that adopts sensors around the location of a coffee shop. Once installed, users can be sent notifications when they’re around the area which can promote or entice the customer to enter the coffee shop and make a purchase. 

There can be several benefits to this including sending gentle reminders to your customers about redeeming rewards when they pass a competitor coffee shop and sending promotions of a new product when they walk past your coffee shop.

Provide easy transactions through mobile payment functionality

One way to ease the customer journey for your users is through ease of mobile payment functionality. When a customer enters a coffee shop, they’re most likely to want to purchase something. Apps can include an ‘ease of access’ function that immediately brings up the payment option so customers can access it easily and swiftly, without any delay. 

Utilise persona-based discovery

Another great functionality of location based data is understanding your customers and creating their persona. Getting an idea of the type of person they are and what they do in their free time will enable you to build personas of your most loyal customers, and then advertise to them in a certain way that caters to their interests and needs. In doing so, customers will be grateful that you’re taking their closet interests at heart and want to ensure you have the best possible experience. 

Final thoughts

Coffee apps can be influential in the success of your business. They can be innovative ways to improve the relationship with your customers and encourage even more spending in the future. As a result, the loyalty of your customers will increase and have them become returning customers for years to come. As part of your business plan, ensure you’re working with app developers to create an app alongside the work you’re doing for your business - this will be the main step to your success.

Coffee shops are beloved neighborhood establishments that draw in people from all walks of life. The calm lighting, cozy atmosphere, and scent of coffee coalesce into an inviting allure that keeps your coffee shop busy from dawn to dusk. Throughout the life of your coffee shop, you will have equipment that becomes too old to keep up with the demands of your business. Four pieces of coffee shop equipment most likely to need an upgrade are detailed below.

Espresso Machines

Your coffee shop creates hundreds of gourmet espresso drinks a day. While you clean and perform regular maintenance on your espresso machines as often as is needed, they will eventually begin to malfunction due to prolonged use. More to the point, espresso machine manufacturers are constantly improving upon their previous models. The espresso machine you purchased two years ago just might be a few models behind with regards to improvements and technology. You should always inspect the marketplace for new espresso machines that will improve the taste of your coffee and the speed at which it brews.

Cash Register

Although the term “cash register” is antiquated, that doesn’t mean your point of sale system has to be antiquated as well. Long gone are the days where you have to learn and fumble through a point of sale system that has manual buttons similar to that of a typewriter. The point of sale systems on the market today have been created using cutting-edge technology to expedite digital purchases, precisely calculate sales totals, and communicate with other digital systems. Updating your point of sale system means that you can complete sales orders quicker, keep the line moving smoothly, and make your customers happy with their speed of service.

Refrigerated Display Case

Every coffee shop offers sweet treats and soft pastries that are often organized in a refrigerated display case. Refrigerated display cases possess the same cooling compression system as normal refrigerators as well as bright lighting and extensive amounts of shelving. The presence of these different parts leaves refrigerated display cases prone to becoming outdated quickly as sleeker and more energy efficient models are created.

Commercial Microwave Oven

Your commercial microwave oven warms cookies and muffins for your customers. It is an essential piece of equipment in your coffee shop that will need to be updated every few years due to daily wear and tear.

While you’re in the midst of updating your coffee shop equipment, don’t neglect your coffee shop furniture. Updating the tables, chairs, and benches in your coffee shop can improve its interior aesthetic and your customers’ comfort.

The consumer-product relationship is broken. Just think – walking into a store  - there is no real interaction between you and the products on the shelf? For most of us it is a simple “Hmm this looks good, I’ll take it.” and throughout consuming the item, nothing new about it is really ever learned. We seek to revolutionize this experience by allowing you – from the moment you first see the product on the shelf to your last interaction with it – it adds value & color to your life.

When we saw this gap, we started Coffee Match – changing the buying & consumption experience around Coffee.

Revolutionizing the way we consume Coffee & Tea

We are both passionate about technology and wanted figure out a way to use it to create an experience around Coffee & Tea. To create an experience – we started thinking about what kind of content would add value to the consumption.

To start…You want to know where it comes from, who is responsible for making it. Next to really spice things up – experience it with your own eyes. Meet the farmers, the local roasters, understand how its locally consumed, what is interesting about the Coffee/Tea drinking culture, & impacts around the production of this beverage.

And that’s exactly what we did. We went to India to accomplish this.

Our First Journey: South India

Our trip in India was incredibly insightful. Most of the amazing Coffee in India is grown in a region known as Coorg which is about 3-4 hours away from any major city. On our journey to Coorg, we realized we were stumbling across amazing locations filled with interesting people & an amazing culture. We started to see how the Coffee & the culture fit together.

It was a surreal experience of how we initially began the trip to find this amazing Coffee, but in the process of doing so – we ended up with so much more. From learning local recipes, understanding how the Coffee is supposed to be made, listening to local music, meeting the local developer community, picking small bits from the language – how it all came together to change our perception of what Coffee & Tea really is.

So we want to bring this experience back – package it in a way from the first sip to the last sip – you feel you’ve been there.

The future of Coffee & Tea:

Once we came back home, we realized we had an opportunity to expose the world to interesting cultures through their daily interaction with Coffee & Tea – a seamless way to consume information while enjoying a delicious beverage.

So we built an app as prototype that pushes all the of the content that we gather while sourcing the coffee/tea from that destination & delivers in a seamless way to the end customer from the moment they see the product at the store.

For instance, meet the farmer with a quick snap – you can see the actual farmer who made it & the raw coffee/tea in his/her hand right on the store shelf. Watch it in action.

And through the process of drinking the coffee/tea until the last sip – we push interesting content through directly to you.

Creating an experience around products

Our vision is at the store – walking into an aisle – is much more interesting & interactive. The products are alive. You’re not buying a product, but you’re buying an experience.

We just launched our Indiegogo & we’d sincerely appreciate your support in changing the way we consume coffee forever.