The consumer-product relationship is broken. Just think – walking into a store - there is no real interaction between you and the products on the shelf? For most of us it is a simple “Hmm this looks good, I’ll take it.” and throughout consuming the item, nothing new about it is really ever learned. We seek to revolutionize this experience by allowing you – from the moment you first see the product on the shelf to your last interaction with it – it adds value & color to your life.
When we saw this gap, we started Coffee Match – changing the buying & consumption experience around Coffee.
Revolutionizing the way we consume Coffee & Tea
We are both passionate about technology and wanted figure out a way to use it to create an experience around Coffee & Tea. To create an experience – we started thinking about what kind of content would add value to the consumption.
To start…You want to know where it comes from, who is responsible for making it. Next to really spice things up – experience it with your own eyes. Meet the farmers, the local roasters, understand how its locally consumed, what is interesting about the Coffee/Tea drinking culture, & impacts around the production of this beverage.
And that’s exactly what we did. We went to India to accomplish this.
Our First Journey: South India
Our trip in India was incredibly insightful. Most of the amazing Coffee in India is grown in a region known as Coorg which is about 3-4 hours away from any major city. On our journey to Coorg, we realized we were stumbling across amazing locations filled with interesting people & an amazing culture. We started to see how the Coffee & the culture fit together.
It was a surreal experience of how we initially began the trip to find this amazing Coffee, but in the process of doing so – we ended up with so much more. From learning local recipes, understanding how the Coffee is supposed to be made, listening to local music, meeting the local developer community, picking small bits from the language – how it all came together to change our perception of what Coffee & Tea really is.
So we want to bring this experience back – package it in a way from the first sip to the last sip – you feel you’ve been there.
The future of Coffee & Tea:
Once we came back home, we realized we had an opportunity to expose the world to interesting cultures through their daily interaction with Coffee & Tea – a seamless way to consume information while enjoying a delicious beverage.
So we built an app as prototype that pushes all the of the content that we gather while sourcing the coffee/tea from that destination & delivers in a seamless way to the end customer from the moment they see the product at the store.
For instance, meet the farmer with a quick snap – you can see the actual farmer who made it & the raw coffee/tea in his/her hand right on the store shelf. Watch it in action.
And through the process of drinking the coffee/tea until the last sip – we push interesting content through directly to you.
Creating an experience around products
Our vision is at the store – walking into an aisle – is much more interesting & interactive. The products are alive. You’re not buying a product, but you’re buying an experience.
We just launched our Indiegogo & we’d sincerely appreciate your support in changing the way we consume coffee forever.
