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Lunch with the Governor

Because of our friendship with our attorney, Robert Stolle, my Dad and I were invited to a private luncheon last week with Ted Kulongoski, the Governor of Oregon. About 12 other people attended and we all participated in about two hours of heart-to-heart political discussion. It was very interesting to be able to ask the Governor questions, and we discussed many issues including immigration, transportation and the forecast for population growth in PDX, health care and of course the upcoming Oregon primary. Our host, Robert, is not just any attorney — he is world famous for various cases he has tried over the years. We feel very lucky to have him represent us. On the friendship side, Robert stops in for an espresso from time to time, and recently we hosted him and a number of judges and attorneys at ABC’s for box lunch and a two-hour coffee training. Even more amazing... Governor Kulongoski asked us if we would give him a tour of our school and a crash course on coffee. He was SO interested in coffee, and we must have talked coffee with him for 20 minutes after the lunch was finished. It is so cool to see someone so passionate about coffee, who you may never expect. This beverage and industry is so important to so many people, not just those of us who work in it. He was a very sincere, intelligent, personable and real person and I feel lucky to have had this opportunity, in fact we are invited to go back next month! :)
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First unOfficial Attempt at Coffee Cupping

Disclaimers:
I know how cupping should be done; I know that I am supposed to use very small samples of single origin green coffee beans, roasted to order to a light Vienna or half-City roast. I should then grind these to French Press level - not too coarse, not too fine. Then I have to smell it. Then I add boiled water straight on top of the beans, and allow it to cool and for the grinds to settle. After that I break the 'crust' - that is, all the grinds still forming a skin on the surface of the liquid, with my trusty Cupping Spoon, smell it again, then slurp it off the spoon, and slosh it round my mouth. Unlike wine tasting, I have to swallow it, because I am also supposed to record the aftertaste as well. After washing mouth out with water, I am supposed to repeat this with many different types of coffee from many different origins. There are people who are paid to do this. These people, be it unwittingly in some cases, hold a great deal of power: if they don't like the flavours and aromas of the coffees they've cupped, it doesn't command a high price globally. Given the state of the gree coffee market at the moment, this can actually mean life or death, survival or starvation for the farmers.

Not wishing to demonstrate any signs of hubris, I am not going to 'cup' in this manner. Mainly because I can't - I have no access to green beans, single origin or otherwise. I have no roasting machine. I do not have a grinder of sufficient quality. Also, pouring hot water on to coffee grounds does not for a pleasant drink make, anyway. And finally, because I sincerely doubt anyone really cares what I think of coffee.

Instead, what I have got is independent-coffee-shop house blend, called Mokarabia. It's an 100% arabica blend, from Costa Rica and Mexico. Espresso roasted - that is, very dark, the grinds are almost black, and still shiny with oils. (which is unusual for 100% arabica). This roast has less of the sweetness and caffeine, and more of the smoky, heavy flavours, designed to make good, Italian style espresso. I am putting it in my little French Press pot - a cafetiere to anyone who isn't American. This means that the coffee is squashed through the hot water and reserved. I won't get the 'crust' to break through as I would with traditional cupping, but this method does at least produce a palatable cup of coffee!!

At first sniff, the ground coffee smells delicious. Not a strong, overpowering smell - though this is possibly because it is not freshly ground. It is sweet, like melting black chocolate, but the smell in the air is more vanilla and caramel. It is almost synthetic, far more like the blasphemous Frappe Lattes at Caffe Nero, where the tiniest amount of espresso is drowned in a pint of milk and blended with vanilla-sugar powder. To me, this would make a good after-dinner coffee, possibly with a shot of rum in it.

Pouring on the hot water releases a whole new array of smells; not very pleasant ones, either. Very acrid and slightly bitter, and smoky to the point of being burnt. Hot rubber: like burning tyres from a distance. You know it's there but it's not choking. Nothing like the scent of the grounds on their own, but also nothing like the scent you are supposed to perfume your home with to lure estate agents....

Pressing it and pouring it rids it of unpleasant burnt aromas, it is still smoky but with a savoury, nutty tone. On first taste, there are walnut notes, a slight metallic base. The flavour is acidic but not heavy. A big slurp (and I like doing this) results in a full, strong but bright flavour - 'clean' in that it doesn't cling round the mouth, and there are some hints of the fruity black chocolate that the original smell promised. The aftertaste is nicely bitter but floral - to me, it tastes like eating dandelion stalks. It does not linger too long.

Interestingly, in swigging this (8oz cup, black, unadulterated), I still get the little buzz of the stimulants. I know that this blend/roast would rid the coffee of most of its natural caffeine, so maybe it is psychological. The colour and the fragrance give the impression that this is strong coffee, and guzzling any hot liquid quickly and actually concentrating on the drink must focus and stimulate the brain a little!

Such is my first recorded tasting. I don't think I'll be indulging in this experiment again. As with any food critiquing, identifying flavours and fragrances has a tendency to sound highly pretentious. Also, I don't think it says anything useful about the coffee. Dandelions, metallic notes, burning tyres, bitter black chocolate, smoke, acidity... none of them sound particularly appealing! Overall, the coffee tastes good. It tastes like Good Coffee. I may not be a supertaster, with my tongue honed and trained to pick up every little subtlety, but then, that doesn't mean I can't appreciate coffee. I certainly drink enough of it. Personally, although finding these flavours is interesting, and testing my taste ability is a new experience, I can't see much use in being able to pronounce a coffee 'floral' or 'acidic' or even why I should want to!


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We had a great time at the 2008 Specialty Coffee Association of America's Conference and Exhibition in Minneapolis, Minn. Check out our Flickr page for images from the weekend. 2473274659_ff64273233_m.jpgThe 20th Anniversary Celebration Dinner went well with almost 300 new and old supporters and members joining us to celebrate 20 years of Coffee Kids and Founder Bill Fishbein's retirement.

CoffeeGeek.com featured a couple blog posts on our events and our booth.
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No Cupping Friday the 16th

Headed to Denver, Colorado to pull a guest barista shift and attend a Q and A session at Metropolis Coffee. 300 W 11th Ave, Denver CO 80204. 303-534-1744. We'll be cupping S.O. coffees from Sumatra, Brazil and Ethiopia, comparing roast degrees and profiles, and geeking on whatever.Cheers,Scott
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2nd Argentinean Barista Championship.

The 2° Argentinean Barista Championship will be held at the Colon Hotel (Carlos Pellegrini 507, Buenos Aires) between the 19th and the 22nd of May (from 14 to 19:30hrs).If anyone is visiting Buenos Aires, it will be a pleasure to meet you there!Best regards,Federico
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Kaffa Cafe, is ready to go!

After years of development of Coffee and Espresso Theorey and their brewing skills, Kaffa Cafe is ready to go for its commercial business.Where can we go? Many!Trianing of baristas, cafes, supply of machines and distribution of coffee beans, and so on, as usual. And, we also have something else to do, which are mainly related to coffee.While it is organized, we have time left, at least for myself to do something else.What can I do for this time? First, I am writing my book of "Kaffa Handbook for Baristas", and mainly concentrated in the contents of psirits & cocktails, and other soft drinks.What else? Today, I have got an idea. I remember that someone told me that the Fusion of cuisine is not really defined yet, till now. I do not know whether it is true or not. If anyone have any idea, please let me know and have some further information about it.While the world is getting smaller and smaller, people have chances to learn and to try different cuisines around the world. Like Chinese people about Sichuan cuisine, it is loved by some people, but avoided by others. It is too hot, or spicy. Someone is trying to make a new version of it, but not quite succeed yet. It is something we can do for many others, I suppose.First step, I have to know more about it.
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It's Friday, it's nice out and there is lots of art to experience.Stop by anytime from 2pm to 7pm and cup various coffees, play with the espresso machine or just look around. The cafe will be open until 9pm as well.On the table:Rwanda (bourbon),Ethiopia (Harrar G4),Yemen Sana'ani,Brazil (HA, Carmo De Cambara),Mexico (Chiapas),Guatemala (Primavera),El Salvador,India (Malabar Coast)
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In chapter 2, we talked about the coffee market in Guangzhou. Let's see it again and maybe in a deeper way.Many cafes are closing and/or transfered, and the market is going down. What do we expect for the future of this market?Is it going down and down? No, I do not think so.When people noticed that some or even many cafes are closing, and they would surely stop to invest for more cafes. Some of the capitals will moved to other industries, like real estates, share markets, and so on. But, not all. There will also other people to see the coffee market again, and join those people who are waiting for another chance of entering. One day, some of them may start to invest for any reason, and if it can be felt by others, more people may be brought to the coffee market automatically.Sometimes, the reason can be none, but even if few, there could be possibilities to have a better key to solve the old problems. If it happens, the new investment wind may bring a number of successful cafes. That is what we are planning. I met some people who are interested in investing new cafes and also some of our trainees may consider it.If the wind is coming, it would not be a few, but could be a big one, after a period of time of silence.
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Tragic Death of our cafe owner

All,I have some tragic news.The owner of RedRock foods and a cafe in queen creek arizona died in a very tragic way just a few days ago.I worked as a barista at the cafe and roasted for another company in scottsdale not related.All the Baristas are stunned and are very sad for the loss.We could not believe it.The Cafe was a very third wave concept.We where excited to have a gb5 and fetco in a shop that has only been open 2 and half months.I am letting you know hoping you can help us baristas find jobs.This job was were most of my hours came from and I was barley getting by at that supporting my wife and my 3 year old boy.But I love coffee and stick with it because I am very passionate about helping others develop there skills and inspiring them about coffee.If anyone has any jobs for us here in Arizona or elsewhere I would appreciate it if you let me know so I can pass the information on to the manager and other baristas.You can email me at jason_casale@fastmail.fm
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The Coffee Studio.. a pleasant experience.

Drove to Chicago a couple weekends ago. Got lost in the confusion of construction detouring.. but made it none-the-less. The trip presented itself by way of business. I went to train some of the lovely folks at Jesus People U.S.A. on how to properly use their newly acquired espresso machine. J.P.U.S.A. is a wild place... full of characters and crazies. JPUSA is a Christian commune that was founded by some Jesus Hippies back in the day. The own two small towers, now commune residences, and the also run numerous businesses and ministries, including three or four homeless shelters. Everyone that lives at JPUSA lives expense free.. but they are expected to put in their work with one of the businesses or ministries to earn their room and board. It's quite a beautiful working... like a ginormous family running their 13 story household.. making sure that all are fed and taken care of.Anyway... to the topic of the post. I'm taking advantage of the business trip by visiting the Chicago-locally-owned Coffee Studio. The Coffee Studio serves fresh roasted Intelligentsia coffee... never more than a week old. They serve this coffee in the traditional drip brew method with a very nice looking Fetco brewer. They also serve the Intelligentsia Black Cat Espresso using the very beautiful three-group Syneso.

I started my experience with a small mug of Intelli's Finca Matalapa El Salvador. The cup was very pleasing... carrying a caramel sweetness and a wonderful lime citrus acidity with a very clean finish... a more-than-amazing early morning coffee. However, this was not enough. I had to take advantage of the Syneso that I've heard only great things about. I ordered a cappuccino, which the Coffee Studio serves solely in 7 oz. cups with two shots of Black Cat... I was smiling upon hearing the good news. The barista dosed the Black Cat into her portafilter and leveled with some sort of disigner-looking leveling tool. Before fully leveling, the barista did a cross-hatch chopping motion across the top of the portafilter with the tool, then leveled off the rest of the coffee in compass directions. She locked the portafilter into the grouphead and let it flow. Next she poured the organic whole milk into a small pitcher and threw the cool-touch steam wand into the pitcher and began stretching. The sound of her stretching and rolling didn't seem exactly on-point, and I was even more surprised to see that she let the milk settle and then proceeded to pour some of the milk on the bottom of the pitcher into the sink... ah-hah.. a corner cut to make a simple cappuccino. She then freely poured out the milk into the cup with no attempt at art. I was slightly disappointed with the technical skills, but the cappuccino was delicious none-the-less. All together, I thought the shop was very impressively designed and put-together, the barista's were quite friendly, and you can't really go wrong with Intelligentsia coffee.

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Customer Education, is that right?

From time to time, we heard about the topics of "customer education".Now, let me say something about it.Are we able to educate the customers? To know this, I would compare coffee with hamburgers. That is the symble of success of Mc Donald (hope the spelling is correct). Is it good? I do not know. But for me, it is not good, simply because I had the better one, much better. But finally, it was replaced by Mac (may I call it like this? Sorry, apple).We have got another one, Subway. It is better. Maybe not much better, but better; maybe also safer. Can it be better than Mac in business? Not yet, at least not now.In Beijing, both of them have a lot clients, and number of chops of Subway is much less. There are full of Chinese clients in Subway, as in Mac. While in Guangzhou, local people enojoy Mac's hamburgers, but not Subway, where you can see almost only foreign clients.Is that for the reason of culture? Or convenience, or pricing? I do not know. Feel it. I do not believe that we can understand it, but we can feel it.For good coffee, how to educate clients? Your coffee, your really good coffee. Apart from good coffee, I do not think you can have any way to do it. Serve your good coffee, and let the clients to compare by themselves.If the clients do not have choice, that is not many cafes can seve good coffee, the situation will be the same as it is now in Beijing and China, people can only go to *$s.When I was in HK, I did not like their food, so I have to find somehting else. Considering the price, food and convenient location, I chosed Mac. Of course, I won't be there quite often, but only very few in that period of time.Hope we all have platform to play our good coffee, all the time.
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Brazil Carmo de CamberaAttributes: (1-10 scale)Acid: 8,Body: 7Texture: vanilla and honey syrupFlavor: Sweetly citrus like lemonade with a hint of cherry- mostly aromatic similar to cherry pipe tobacco. Malty carmelized ginger root, almost brown sugar molasses. Surprisingly thick in body with a mix of hazelnut and vanilla in a honeylike syrup. The high acid stays perfectly in balance with the sweetness throughout without turning sour.Special note: Carmo de Cambara is located in the Minas Gerais region of brazil. They separate their crops and process them separately according to elevation and plant type. This particular coffee is grown at the highest elevation of their farms at an elevation of 4,900 feet and above. The result is a highly sweet, fragrant and balanced coffee. The farmer often submits these coffees to competitions such as Cup of Excellence, the Brazilian Specialty Coffee Association (BSCA) and the Minas Gerais Agricultural Extension Services (EMATER). They routinely place highly and the small yield lots are sold well above market prices as a result. This coffee is a departure from most people’s norm but should definitely be suggested as something not to be missed
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Can't tell you how happy I am for Kyle Glanville, the new USBC Champion! Kyle is such a great representative and ambassador for the barista community and the US coffee industry. Big congrats to all six finalists, this comp must go down as the most competitive in US history. Here is the video from the live video blog coverage, thanks to the SCAA blog team! Has been a great competition and conference, and I will be posting more later. - Matt
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